Customer Experience

Preview image of the Forrester report "Accelerate B2B growth with a customer-obsessed strategy" as a paper document, accompanied by a plant in the background

Research & Reports

Forrester: Accelerate B2B growth with a customer-obsessed strategy

Forrester research found that high-growth B2B companies put customer needs at the center of their leadership, strategy and operations. This report introduces a model for co-creating a customer-obsessed growth strategy and implementation best practices.

CX Best Practices

Forrester: Accelerate B2B growth with a customer-obsessed strategy

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Customer Experience

Customer Journey

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Podcast

How can brands design and deliver seamless customer experiences?

On this episode, we discuss the importance of reducing customer effort — and the steps brands can take to design and deliver seamless customer experiences.

How can brands design and deliver seamless customer experiences?

On this episode, we discuss the importance of reducing customer effort — and the steps brands can take to design and deliver seamless customer experiences.

CX Best Practices

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Podcast

How can brands turn customer success into their second growth engine? (feat. Daphne Costa Lopes of HubSpot)

On this episode, we discuss how B2B brands can turn customer success into a powerful engine for sustainable growth.

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Case Study

Financial Services & Fintech

Streamlining operations and advancing the digital transformation journey of a leading financial services brand

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Video

Financial Services & Fintechwebinar

The future of banking and financial services: Unlocking customer experience potential with intelligent automation

CX Metrics

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Metrics matter: The role of measurement in CX

What gets mismeasured gets mismanaged. Explore best practices for tracking CX metrics, measurement performance and setting goals.

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How agent effort impacts customer experience success

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What you need to know about customer effort now

CX Trends

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Research & Reports

Digital customer experience priorities in 2025

Discover the digital customer experience priorities of enterprise leaders with survey results from TELUS Digital, in collaboration with Statista.

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Infographic: 2024 customer service preferences

Podcast

What trends are shaping customer experiences in 2024?

Generational Support

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Generation Alpha and the future of CX

Generation Alpha will be the largest generation in history. See how brands can prepare their customer experience teams to serve these influential consumers.

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10 Gen Z insights to improve your CX

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Five questions with Gen Z expert Jason Dorsey

Outsourcing Locations

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Why South Africa is ideal for CX outsourcing

Global brands considering customer experience (CX) outsourcing locations have their eyes on South Africa. Learn why.

Brochure

TELUS Digital's global expansion to Africa

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Video

site tour

Virtual site tour: Europe

Outsourcing Partnerships

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Case Study

Scaling the sales capabilities of a leading real estate data provider

See how TELUS Digital expanded an existing partnership with a real estate data provider to scale their sales services, generate leads and grow revenue.