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Questions for now
A TELUS Digital podcast
Listen to Questions for now to hear big thinkers discuss today’s big questions in digital CX. Featuring thought leaders from beloved brands and influential institutions, Questions for now is packed full of compelling perspectives and actionable insights.
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Most recent episode
Is experience management the new customer experience?
On this episode, we explore whether it’s time for leaders to reframe their thinking from traditional customer experience to experience management.
Is experience management the new customer experience?
On this episode, we explore whether it’s time for leaders to reframe their thinking from traditional customer experience to experience management.
Your host
Robert ZirkWith a background in radio and podcast production, along with a knack for asking big questions and curiosity about innovation, Robert explores the present and future of digital CX with expert guests.
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AI & BotsThe era of AI-driven personalization is here. What now?
On this episode, we discuss the evolution of personalization in the customer experience — and how brands can leverage AI to create personalized experiences at scale.
CX Best PracticesWhat big questions should CX leaders ask to improve customer outcomes?
On this episode, our expert guests from past episodes each share one big question that customer experience leaders need to ask themselves to deliver better customer outcomes — and explore practical ways to find the answers.
CX Best PracticesHow can brands turn customer success into their second growth engine? (feat. Daphne Costa Lopes of HubSpot)
On this episode, we discuss how B2B brands can turn customer success into a powerful engine for sustainable growth.
Scaling & GrowthHow can leaders win and optimize investment in CX?
On this episode, we explore strategies for building a compelling business case for customer experience (CX) investment — and how to optimize the budget you’ve secured.
33 minsSeptember 26, 2024How can you maintain customer affinity while rebranding?
On this episode, we explore the connection between brand and customer experience — and how to maintain positive customer sentiment while undergoing a rebrand.
CX Best PracticesHow can you maintain customer affinity while rebranding?
On this episode, we explore the connection between brand and customer experience — and how to maintain positive customer sentiment while undergoing a rebrand.
AI Use CasesWhat does customer loyalty look like in the age of AI?
On this episode, we ask big questions about how customer loyalty is formed — and how AI can be leveraged to build stronger connections with customers.
CX Best PracticesHow can you act as a customer experience change agent in your organization?
On this episode, we explore customer-focused leadership — and the steps CX leaders can take to cultivate and champion a customer-centric culture in their organizations.
Customer JourneyHow can brands design and deliver seamless customer experiences?
On this episode, we discuss the importance of reducing customer effort — and the steps brands can take to design and deliver seamless customer experiences.
Customer JourneyHow can brands deliver experiences that create loyal customer advocates?
On this episode, we discuss a longstanding focus for customer experience leaders — loyalty — and the role of CX delivery in creating customer advocates and word of mouth.
CX Best PracticesWhat is the Frank And Oak secret for adapting to changing customer preferences?
On this episode, we explore how eco-friendly apparel brand Frank And Oak evolved its business model to adapt to customer expectations — and how data, feedback and technology are used to optimize its CX strategy.
28 minsMarch 27, 2024What trends are shaping customer experiences in 2024?
On this episode, we discuss customer experience trends — and how these trends are impacting CX leaders' priorities in 2024.
CX TrendsWhat trends are shaping customer experiences in 2024?
On this episode, we discuss customer experience trends — and how these trends are impacting CX leaders' priorities in 2024.
Suggest a guest or topic
Get in touch with the Questions for now team to pitch a worthy guest or a topic you’d like to hear more about.
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