Article

Article

To align with customer expectations, deliver data-driven CX

Customer experience in the digital age is defined and driven by data. Read about gathering customer data and putting it to use in this bylined article by Kory Laszewski, vice president of global sales at TELUS Digital.

Article

Generative AI

How empathy in your large language model can improve your CX

Can a chatbot be empathetic? Discover what empathetic chatbots look like, how're they're trained and the impact they could have on your business.

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Article

Personalization & Loyalty

Differentiating credit card and retail bank loyalty programs across global regions

Segment-driven global research takes your financial services loyalty program into new markets. Learn how TELUS Digital helps banks and credit cards go global.

Article

CCaaS

Navigating knowledge management: A complete guide for success

Discover how knowledge management can boost organizational success. Explore challenges, best practices, trends and more.

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CX Trends

Five digital customer experience trends to consider for 2024

This year's digital customer experience trends have the potential to make an enduring impact for years to come. See what five trends made our list.

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Article

Responsible AI

How to design trustworthy AI products for healthcare: Five design principles

Learn how these five artificial intelligence design techniques build trust in highly regulated industries like healthcare.

A practical guide to GenAI applications for customer experience management

Article

Generative AI

A practical guide to GenAI applications for customer experience management

Learn about some popular customer experience GenAI use cases, and how the technology can help CXM leaders maintain a competitive advantage.

Article

CX Trends

Infographic: 2024 customer service preferences

TELUS Digital recently conducted a survey that explored the customer service preferences of consumers today. Explore the results.

Article

AI-Powered CX

The ultimate guide to contact center automation

Discover the transformative potential of contact center automation with our comprehensive guide. Explore benefits, best practices and more.

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Article

Adobe Experience Cloud

Breaking down silos to deliver an end-to-end customer experience

Here’s how we used Adobe Experience Cloud to modernize train travel with Brightline Trains.

Article

Content Moderation

What generative AI means for content moderation

Now that bad actors can create and spread violative content with generative AI, brands must adapt. Learn more about content moderation in the age of GenAI.