Marriott: it’s a household name representing one of the most expansive portfolios in the hospitality industry. Over the past several years, Marriott has undergone massive transformation impacting nearly every facet of its business — aligning with strict COVID-19 protocols, engaging with digital-native travelers, and merging with Starwood Hotels & Resorts Worldwide.
The company’s changes launched new opportunities for Marriott to integrate messaging, content and new technologies across the growing enterprise. Its internal and third-party B2B partners needed an efficient and centralized sales platform to help Marriott meet and exceed the industry’s ever-evolving standards. Marriott called on TELUS DIgital to build its new B2B system: Sales Companion. Our unique solution empowers Marriott sellers to be more efficient, knowledgeable and impactful as they deliver exceptional client services.
Marriott called on TELUS Digital to build its new B2B system: Sales Companion. Our unique solution empowers Marriott sellers to be more efficient, knowledgeable and impactful as they deliver exceptional client services.
Marriott’s “Sales Companion” | Boosting transactions and employee efficiency through centralized content
It’s hard to keep content “king” when that content is spread across 8,500 global properties, 31 different brands and nearly a dozen B2B platforms. Marriott needed a single system to integrate sales content into one application and present its entire portfolio of properties in a branded and user-friendly experience.
TELUS Digital’s answer? Sales Companion.
We created the first portfolio-wide search system combining Marriott and Starwood offerings. The new platform delivers property information in an intuitive map interface and offers filtering based on critical selling criteria to help advisors efficiently provide research-backed recommendations to clients.
One functionality of Marriott’s Sales Companion is to help sellers complete custom, filtered searches to quickly identify properties aligned with guests’ needs.
Upgrading sales experiences without sacrificing the brand
With centralized property and sales information, TELUS Digital enhanced Marriott’s branded content creation and design capabilities. We sought to incentivize and empower today’s travel advisors to close more deals, and delight more clients. Because in the hospitality industry, every second counts.
Leveraging Sales Companion, we equipped advisors with tools to create and deliver dynamic, personalized pitch presentations to clients — in minutes.
Building
Sales Companion helps users build branded presentations with multiple hotel properties tailored to client needs.
Presenting
Presentations can both be self-guided and autoplayed.
Sharing
Users can easily share presentations with customers by sending a link.
Sales Companion is a game-changer. It’s a testament to the technical expertise of TELUS Digital, whose teams delivered this product in just six months. TELUS Digital’s solution transforms how our salespeople research and sell hotels to customers, and positively impacts our hotel presentations and proposals. They’re now on-brand, compelling, trackable and include the latest real-time hotel information.
Powerful client-facing content requires more than perfectly delivered pitches ...
Through the Stars and Luminous feature, sellers can tap into Sales Companion capabilities to create custom websites promoting and selling Marriott services to high net-worth clients.
Targeted to Marriott Events Associates, our customized eMenus solution helps event planners create and share beautiful, branded digital menus showcasing their hotels’ culinary offerings.
Event coordinators can engage with stories from Marriott’s content team to find ideas and inspiration for future events.
Content should convert, so we integrated Marriott’s new creative with Sales Companion’s personalized hotel search functionality.
Bringing Marriott miles ahead of the competition
Transformation timeline and cost savings
- 50%Cost savings (compared with the industry average)
- 6 monthsFrom concept to launch (compared with the industry average of 12 – 18 months)
- 8 systemsIntegrated in four months
Year-over-year outcomes
- 159%Increase in monthly active users
- 85%Increase in the number of countries using Sales Companion
- 149%Increase in the number of presentations created
Imagining what’s next for hotels and hospitality — then building it
TELUS Digital’s Sales Companion now powers a unified experience for Marriott’s B2B travel advisors, offers insightful data about business outcomes and enables real-time client engagement.
We believe more delightful employee experiences have far-flung business implications — inspiring hotel guests worldwide to return to Marriott properties year after year.
- 51,221Presentations
- 193,690Proposals
- 50,177Platform users*
- 15,444Unique eMenus
- 83,959Total versions
