Discover how organizations can move beyond traditional customer experience metrics and adopt a more holistic measurement framework using next-gen key performance indicators.
Assessing data readiness for AI involves 1) defining a vision, 2) prioritizing use cases, 3) doing an initial assessment, and 4) diving into critical gaps.
Learn to future-proof your data for enhanced personalization. Discover 6 key considerations for formatting and storage to improve efficiency and reliability.
Discover how high-quality data curated by subject-matter specialists is enhancing large language models' reasoning capabilities and paving the way for agentic AI.
Discover 5 data secrets to powering successful loyalty programs and learn to leverage customer insights for personalized, impactful marketing strategies.
Reach more customers by transforming your digital accessibility approach from compliance to strategic advantage with proven tools and testing techniques.
Explore how Generative Engine Optimization (GEO) shapes brand visibility in AI-driven search, ensuring success in the evolving digital landscape.
Master sequential segments in Adobe Customer Journey Analytics with our best practices and gain valuable insights into customer behavior.
Discover the people, processes, and technology you need to run a successful A/B testing program. Plus, learn how to gain organizational buy-in.
Discover how technology empowers B2B sales teams to drive customer obsession, strengthen relationships and accelerate business growth.
As the telecom industry faces mounting costs and shifting customer expectations, AI can turn challenges into opportunities. Learn more about the use cases.
Discover the survey results from TELUS Digital that explore how employees are using publicly available GenAI assistants at work.
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