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Deception and detection: Generative AI and fraud

Just as generative AI can be used by bad actors to perpetuate fraud, so too can it be used by those looking to prevent it. Learn more about its dual role.

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CX Best Practices

Orchestrating excellence through contact center quality management

Dive into the symphony of contact center quality management. Explore strategies, challenges and best practices that can help create a CX masterpiece.

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Generative AI

How to select a large language model

With so many diverse large language models to choose from, selecting one for your business can be overwhelming. Here are some key factors to consider.

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Personalization & Loyalty

Loyalty marketing refresh: How to craft a go-to-market strategy for program changes

A strong customer loyalty marketing strategy includes building go-to-market (GTM) campaigns for major updates and program refreshes. Learn how in 6 steps.

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UX Design

Seven UX/UI rules for designing a conversational AI assistant

Follow these seven UX/UI best practices to design a conversational AI assistant that delivers excellent customer service and engaging brand experiences.

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Omnichannel Customer Journey Healthcare

The omnichannel advantage: A path to healthier patient experiences

Omnichannel CX can help improve overall healthcare experiences. Uncover best practices brands should follow when embarking on an omnichannel journey.

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Web & Mobile App Development

Mobile app health check: Ten diagnostic exercises for roadmap prioritization

Evaluate your mobile app's health with these 10 diagnostic exercises, which will help you understand your product backlog and clarify your development roadmap.

Article

Linguistic Annotation

Natural language processing: The power behind today's large language models

Large language models show incredible capabilities. Learn about the technology behind them and how they came to be the powerful machines they are today.

Article

Generative AI

Evaluating truthfulness: A deeper dive into benchmarking LLM accuracy

Part 2 in our series explores how WillowTree benchmarks the accuracy of applications with large language models in the loop, examining the metric of "truthfulness" on a nonbinary scale.