CX Best Practices

Transparency of information has taken on increased meaning in our daily lives. From influencing consumer decisions and impacting brand trust, learn how to make your customer experience more transparent to benefit both your business and customers.

Maintaining business continuity while demonstrating awareness of the current COVID-19 situation is a delicate balancing act. Discover best practices on how to effectively connect with your customers during challenging times.

From travel, to groceries, to oil changes, there’s a loyalty program for just about everything these days. But, do these programs actually accomplish what their namesake suggests: drive repeat business and secure customer loyalty?

Multilingual customer care is key to staying competitive in a global marketplace, but it hasn’t always been easy to deliver. Learn how technology like AI and machine learning can give you an edge.

People throw the terms “customer service” and “customer experience” around a lot these days, but do you know the key difference? Learn how they differ — and how each impact your business.

Cost-cutting can be a short-sighted way of dealing with long-term problems. When you’re in the business of delighting customers, make sure you’re not falling into traps that can damage your overall customer experience. Here are five key tripwires to watch out for.

A recent TELUS Digital and Harris Poll survey revealed that the majority of consumers prefer a personalized brand experience. Learn best practices to get the most out of the personalization opportunity.

Providing a consistent customer service experience across countries and markets is crucial to building your brand. Discover three tips that can help you keep customers happy wherever they are.

More and more companies are creating a C-level role explicitly dedicated to building a customer-obsessed culture. But, does that mean that every company needs a Customer Experience Officer (CXO) in order to compete?

In the free-to-play games industry, stories have long circulated about “whales” — customers who spend huge amounts on in-game purchases. Learn how a VIP player support program can keep your premium customers satisfied and playing the game for years to come.