CX Best Practices
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CX Best PracticesHow direct-to-consumer brands turn customer service into word-of-mouth marketing
Word-of-mouth buzz as a marketing tactic can be a game of chance unless brands strive to consistently give customers something to talk about — and genuinely stellar customer support is always a favorite topic of conversation. Discover the customer service fundamentals of leading direct-to-consumer brands.
CX Best PracticesCommunications & MediaThree essential elements for superior telecom customer experience
Learn why great customer service in telecom demands a blend of digital transformation and an engaged corporate culture.
CX Best PracticesTravel & HospitalityHow IHG takes hospitality to new heights
From pale ale to world-class hospitality, learn how a popular UK brewery came to be a world-leading hotel company.
CX Best PracticesHow to optimize your customer win-back strategy
Discover best practices for resolving complaints and winning back customers.
CX Best PracticesHealthcareThe most important quality for a healthcare customer service agent to have
Learn how to make your company’s healthcare customer service a more empathetic, humane experience.
CX Best PracticesTravel & HospitalityBleisure customer experience: Meeting the needs of the modern traveler
Learn how to deliver exceptional customer service to travelers who blend business and leisure.
CX Best PracticesFinancial Services & FintechPlaying to customers’ emotions in financial services
Learn how leading fintech firms are building emotional connections with their customers.
CX Best PracticesDon’t make these five customer care mistakes
Deliver a better brand experience by avoiding these common customer care blunders.
CX Best PracticesGamesPlayer support 101: The five basics of great gaming customer service
Great gaming customer service starts with five fundamentals. Discover the best practices.
CX Best PracticesHealthcareDo no harm: Managing the customer service challenges of healthcare product recalls
Recalls. You think they’ll never happen, until they do. Discover customer service best practices for healthcare product recalls.
CX Best PracticesUniversal agents: The pros and cons of having super agents on staff
Universal agents can improve First Contact Resolution and deliver memorable customer experiences, but are they worth the heavy investment?
CX Best PracticesWhy a customer-first strategy is good for your brand — and bottom line
Learn how to craft great customer experiences while staying true to your business.
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