CX Best Practices

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  1. Episode cover image for Questions for now, a TELUS Digital podcast, featuring a laptop displaying an illustrated character standing in front of a pie chart delivering a presentation.
    30 minsJune 23, 2025

    How can brands scale their digital customer success programs efficiently? (feat. Samantha David of monday.com)

    On this episode, we explore how B2B SaaS platform monday.com has scaled its digital customer success programs to support rapid growth — and how these programs are optimized to meet each customer at their specific point along the customer journey.

  2. Episode cover image for Questions for now, a TELUS Digital podcast, featuring an illustrated character holding a pen and clipboard.
    37 minsFebruary 25, 2025

    Is experience management the new customer experience?

    On this episode, we explore whether it’s time for leaders to reframe their thinking from traditional customer experience to experience management.

  3. Episode cover image for Questions for now, a TELUS Digital podcast, featuring an illustrated character holding a tablet and thinking of several questions.
    20 minsDecember 12, 2024

    What big questions should CX leaders ask to improve customer outcomes?

    On this episode, our expert guests from past episodes each share one big question that customer experience leaders need to ask themselves to deliver better customer outcomes — and explore practical ways to find the answers.

  4. Episode cover image for Questions for now, a TELUS Digital podcast, featuring an illustrated character adjusting a gear on an application screen using a wrench.
    31 minsNovember 20, 2024

    How can brands turn customer success into their second growth engine? (feat. Daphne Costa Lopes of HubSpot)

    On this episode, we discuss how B2B brands can turn customer success into a powerful engine for sustainable growth.

  5. Episode cover image for Questions for now, a TELUS Digital podcast, featuring an illustrated character designing a new brand as a customer gives a five-star rating.
    33 minsSeptember 26, 2024

    How can you maintain customer affinity while rebranding?

    On this episode, we explore the connection between brand and customer experience — and how to maintain positive customer sentiment while undergoing a rebrand.

  6. Episode cover image for Questions for now, a TELUS Digital podcast, featuring an illustrated character looking through a telescope while holding a tablet showing a graph with an arrow trending upward.
    30 minsJuly 30, 2024

    How can you act as a customer experience change agent in your organization?

    On this episode, we explore customer-focused leadership — and the steps CX leaders can take to cultivate and champion a customer-centric culture in their organizations.

  7. Episode cover image for Questions for now, a TELUS Digital podcast, featuring a character browsing an ecommerce website and pointing to a shirt with an eco-friendly tag.
    21 minsApril 23, 2024

    What is the Frank And Oak secret for adapting to changing customer preferences?

    On this episode, we explore how eco-friendly apparel brand Frank And Oak evolved its business model to adapt to customer expectations — and how data, feedback and technology are used to optimize its CX strategy.

  8. Episode cover image for Questions for now, a TELUS Digital podcast, featuring an illustrated character writing a list of goals on a bulletin board.
    21 minsDecember 6, 2023

    Are these digital CX resolutions on your list for 2024?

    On this episode, we look back at our first episodes of Questions for now — and highlight six customer experience resolutions to consider as your brand rings in the new year.

  9. Episode cover image for Questions for now, a TELUS Digital podcast, featuring an illustrated character holding a telescope looking to find talent.
    26 minsJuly 31, 2023

    How can brands leverage innovation to recruit top-tier talent?

    On this episode, we discuss talent recruitment in a competitive job market — and the ways brands can innovate to stand out.

  10. Illustration of Evelyn Doyle, HR Director EMEA at Patagonia.
    41 minsSeptember 24, 2020

    How Patagonia's employee engagement leads to great CX

    Evelyn Doyle, HR Director EMEA at Patagonia, talks to us about how empowering employees to be a part of something bigger is the secret that's stitched into Patagonia's fabric.

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