Technology Partners

Our Team

Our Awards

Social Impact

Newsroom

Locations

Careers

About Us

Contact

Do Not Sell my Personal Information

Cookie Preferences

Culture Value Chain

Humanity-in-the-Loop

iLabs Center for Innovation

Industries

Insights

Investor Relations

TELUS Digital is a subsidiary of: 

Privacy Shield Framework

Privacy Policy

Modern Slavery Act Transparency Statement

Solutions

Subscribe to Newsletter

Website User Terms

WillowTree, a TELUS Digital Company

Icon facebook

Icon youtube

Icon linkedin

Technology

Financial Services & Fintech

Automotive

Healthcare

Communications & Media

Games

Retail & Ecommerce

Travel & Hospitality

infobrief

Guide

Resource Type Article

Article

case-studies thumb

Case Study

Preventing fraud for a global tech company in the travel and hospitality space image with fern in background

TI resource case 900x510

Video

whitepapers thumb

Research & Reports

brochures thumb

Brochure

Podcast Type Image

Podcast

Next-generation KPIs: Redefining customer experience measurement - Hero

Customer experience (CX) is evolving — and your measurement strategy should too. Discover how next-generation KPIs can offer deeper insight into CX performance, from customer effort and journey satisfaction to agent engagement and digital maturity.

Next-generation KPIs: Redefining customer experience measurement

Preview image of the 2025 CX Leaders Trends & Insights report by Execs In The Know, sponsored by TELUS Digital, on a laptop with accompanying leaves

2025 CX Leaders Trends And Insights Resource Image

Access the latest survey results and stay on top of CX developments in 2025 with this new report by Execs In The Know, sponsored by TELUS Digital.

Image from within the 2025 CX Leaders Trends & Insights report from Execs In The Know, depicting three people in business attire having a conversation in an office setting

execs in the know 2025

Execs In The Know: 2025 CX Leaders Trends & Insights

Discover how TELUS Digital transformed customer support for a leading cryptocurrency platform, scaling the program within weeks while achieving high customer satisfaction scores.

Individual reviewing a financial platform on their mobile phone, laptop and monitor. 

crypto-case-study-HERO

Reduction in Average Handle Time within 3 months

Reduction in Customer First Response Time

Elevating the customer experience for a leading cryptocurrency platform

As the telecom industry faces mounting costs and shifting customer expectations, AI can turn challenges into opportunities. Learn more about the use cases.

Photo of two people in a restaurant interacting with their phones and smiling, meant to symbolize generative AI applications in the telecom industry

generative ai telecom

How telecom brands can seize industry opportunities with AI

Mockup of the "Safety in numbers" report on a tablet, with a plant in the background

Asset Image 2025 Safety in numbers

Explore trust and safety trends for 2025 from a survey of 819 enterprise leaders. Gain insights on fraud detection, KYC, content moderation and ID verification.

Safety in numbers: Trust and safety trends, 2025

fintech-and-financial-services-industry-preview

industry-icon-ecommerce 2x

Depiction of data and icons meant to symbolize financial services and fintechs

bfsi solutions hero

Fintech & Financial Services

games-industry-preview

industry-icon-tech-games 2x

Industries - Games page - Hero

retail-and-ecommerce-industry-preview

icon-ecommerce 2x

Retail and ecommerce hero banner displaying a smartphone with a buy button, mouse cursor and a bunch of shopping bags

ecommerce hero

automotive-industry-preview

industries-icon-automotive

Autonomous vehicles driving on a purple background with mobile phone indicating location.  

Automotive Industry Page - Hero Banner

travel-and-hospitality-industry-preview

industry-icon-travel

The view of a sunset from an airplane window.

Travel and Hospitality hero

technology-industry-preview

icon-tech 2x

Industries - Technology - hero - landscape

communications-media-industry-preview

icon-communications 2x

Abstract image of interconnected data points meant to convey networks and connection

Communications and media hero

healthcare-industry-preview

icon-healthcare 2x

An illustration of a collection of icons that represent the healthcare industry, such as, a needle, DNA, a pill, a blood drop and a clipboard.

Healthcare - Hero

Marketing Services Hero (1)

 Digital Marketing Services

Attract and retain customers with exceptional user experiences, inspired design and personalization.

A woman working on an application on a computer.

Application Support and Maintenance - Hero

Application Support and Maintenance

Ensure that your applications remain efficient, secure and optimized for peak performance.

People working together at a laptop with a Google Cloud Partner logo overlaid.

CCaaS With Google - Hero

CCaaS with Google

Transform customer engagement with CCaaS powered by Google.

Customer service agents speaking with customers on the phone.

CCaaS - Hero

CCaaS with Five 9

Deliver seamless, efficient and cost-effective customer experiences (CX) in the cloud.

A group of coworkers walking down the stairs in an office.

Workforce Management - Hero

Workforce Management Solutions

Optimize workforce efficiency for all vendor and captive sites.

Multiple customer support agents sitting at computers talking to customers on the phone. 

Cloud Contact Center Hero

Cloud Contact Center Solutions

Enjoy reliability and scalability with our cloud-based CCaaS platforms. 

Photograph of a customer service agent wearing a headset and smiling

CX managed services hero

CX Management Services

Optimize every facet of your customer experience operations.

Three web developers working together on a mobile application in a meeting room.

Mobile App and Web Development Services - Hero

Mobile App & Web Development Services

We develop mobile and web applications that are synonymous with great user experiences.

A woman using a smartphone. There are icons and other imagery representing artificial intelligence overlaid.

AI Bots - Hero

AI Bots

Integrate next-gen intelligent solutions for improved CX.

Contact center agents working together at a computer.

TELUS Digital & Zendesk Hero

TELUS Digital & Zendesk: AI-Powered CX

Unlock the power of customer interactions with AI-driven CX solutions.

Person working at a laptop with illustration overlay of a secure lock. 

Identity and Access Management Hero

Identity and Access Management Solutions

Solutions to help ensure only the right people can access the right resources at the right time.

Man sitting in front of two monitors looks at some papers he's holding. 

data-engineering-hero

Data Engineering & Analytics Services

Enterprise data engineering and analytics services from TELUS Digital.

Three people in a meeting looking at a large monitor with a map on it. 

data-and-ai-strategy-hero

Data & AI Strategy

TELUS Digital helps modern enterprises develop clear, actionable data and AI strategies. 

Two professionals working together at a laptop computer.

Digital Consulting - Hero

Digital Consulting

Build your digital roadmap using customer-centric approaches and human-centered design.

Two people working on a tablet with icons of padlocks overlaid, representing security.

Financial Crime and Compliance - Hero

Financial Crime & Compliance

Protect your business with proactive threat detection that leverages KYC, AML and fraud prevention.

An illustration depicting cloud services with the Google Cloud Partner logo overlaid.

TELUS Digital and Google - Hero

Google and TELUS Digital

Transform your business by combining our expertise with Google's cutting-edge technology.

A man wearing a suit analyzing digital sales charts.

B2B Sales Services - Hero

B2B Sales Outsourcing

Unlock unprecedented sales growth with specialized B2B experts and AI-powered technology.

Person working on Fine-Tune Studio on their laptop. 

gen AI hero

Data for Generative AI

Evolve your large language models with human-validated datasets for model fine-tuning & evaluation.

Off-the-Shelf Datasets

Get ready-to-use datasets to optimize training and evaluation of large language models (LLMs)

A woman working on a computer with an illustrated digital brain and code overlaid, representing generative AI technology.

GenAI Jumpstart - Hero

GenAI Jumpstart

An eight week engagement for companies at an early stage of their AI journey.

Two professionals working on computers looking at a digital representation of a chat bot.

Intelligent Insights - Hero

Intelligent Insights

An RPA and chatbot management platform to optimize your digital workforce.

Cloud Services - Hero

Cloud Services

Support for every step of your public, private or hybrid cloud journey.

A trusted Salesforce implementation partner delivering scalable solutions, expert guidance and measurable business impact.

Salesforce Hero

Salesforce Implementation

Backed by a Summit-level Salesforce partnership and AI, we offer smart solutions to drive ROI.

Local Measure for Amazon Connect - Hero

CCaaS with Local Measure and Amazon Connect

Transform customer interactions with Local Measure’s Engage for Amazon Connect.

intro-video-anno

Data Annotation

Fuel your computer vision, natural language processing and speech models with ground truth data.

A group of professionals gathered around a table looking at analytical charts and graphs.

Customer & Data Analytics - Hero

Customer Analytics

Transform data into business insights with 360 degree customer journey analytics.

Solutions

Data & AI Solutions

Consulting

Customer Experience

Digital Services

Trust, Safety & Security

Industries

How telecom brands can seize industry opportunities with AI

Elevating the customer experience for a leading cryptocurrency platform

About Us

Insights

Categories

Industries

Resource Types

Fraud Prevention

Safety in numbers: Trust and safety trends, 2025

Be the first to know