CX Best Practices

Forrester research found that high-growth B2B companies put customer needs at the center of their leadership, strategy and operations. This report introduces a model for co-creating a customer-obsessed growth strategy and implementation best practices.

On this episode, our expert guests from past episodes each share one big question that customer experience leaders need to ask themselves to deliver better customer outcomes — and explore practical ways to find the answers.

On this episode, we explore the connection between brand and customer experience — and how to maintain positive customer sentiment while undergoing a rebrand.

On this episode, we explore customer-focused leadership — and the steps CX leaders can take to cultivate and champion a customer-centric culture in their organizations.

By showing that you understand your customers, you create the right circumstances to win customer loyalty. Learn how to embed empathy into your CX.

On this episode, we explore how eco-friendly apparel brand Frank And Oak evolved its business model to adapt to customer expectations — and how data, feedback and technology are used to optimize its CX strategy.

Discover how TELUS Digital’s business process consulting experts helped a leading telecommunications company drive improvements in its customer service delivery and efficiency.

On this episode, we look back at our first episodes of

Dive into the symphony of contact center quality management. Explore strategies, challenges and best practices that can help create a CX masterpiece.

Join experts from TELUS Digital (formerly TELUS International) and Automation Anywhere, a top cloud automation platform, to learn how banks and financial services firms can leverage automation to enhance the customer experience, optimize operations and foster customer loyalty.