Explore the key investment trends shaping customer experience in 2026 and how leading CX teams are optimizing their budgets to build AI-ready functions and maximize program impact.
Explore the three paths to AI adoption — enterprise, platform native and point solutions — to build your business’s adoption strategy.
Customer experience (CX) is now the battleground for trust in financial services. Learn how AI-powered contact centers win trust and retain clients.
Long-tail accounts — the smaller, often-overlooked customers in your B2B portfolio — can unlock scalable growth when managed effectively. This guide introduces a practical framework to help sales teams engage with these accounts more strategically.
Black Friday puts customer experience (CX) strategies to the test. Learn five essential ways telecommunications providers can prepare their teams, processes and digital channels to deliver loyalty-building experiences during the busiest shopping event of the year.
Discover how AI can transform post-discharge healthcare, improve patient outcomes and significantly reduce hospital readmissions and healthcare costs. Download the full report to unlock the future of personalized, efficient and effective healthcare delivery.
This playbook breaks down real-world use cases, cost-saving formulas, and implementation tips to help you assess AI agent impact in your organization.
Learn how to think about the Adobe platform as a comprehensive, integrated solution to modern MarTech challenges. This guide will show you how to apply modern architectural approaches to Adobe implementation and lead with expertise.
How your conversational AI talks to users has a direct impact on customer satisfaction, retention and loyalty. Businesses that understand this are the ones making continuous evaluation of their conversational AI systems a standard practice. This whitepaper presents TELUS Digital's proven method for ...
Large language models (LLMs) offer the efficiency and advanced semantic understanding that today’s text summarization systems need. By prompting an LLM to act as an evaluator — a technique known as LLM-as-a-Judge — AI teams gain valuable insights for enhancing system performance.
In this report, our experts in product research, quick service restaurants (QSRs) and loyalty share strategies and tactics to increase customer engagement, drive value for new and loyal customers, and foster brand affinity across audience segments in the U.S. and Canada.
Here at TELUS Digital, we’ve helped dozens of Fortune 500 companies migrate and implement Braze. This short, actionable guide represents our Braze experts’ takeaways and best practices that will accelerate your time to value and put your business lightyears ahead of the competition.
With this guide on advanced RAG techniques, you’ll drive greater performance and lower costs from your retrieval augmented generation system and LLMs.
Get curated content delivered right to your inbox. No more searching. No more scrolling.
