Optimize your digital product strategy

Speak with our expert product team to create your tailored strategy.

Product Strategy & Innovation

Only trust an idea from someone who can build it. TELUS Digital helps you develop product strategies that drive measurable ROI and unite key stakeholders. We translate customer needs into clear, practical roadmaps, then support you with technical expertise to turn your product vision into reality.

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Trusted strategic partner to the world’s most admired brands

A proven partner in digital product strategy
Achieve better outcomes with a trusted partner by your side. Fortune 1000 companies rely on our end-to-end product support, combining strategic insight with deep technical expertise.
Digital innovation, accelerated and de-risked
Get new products to market faster with proven frameworks and templates for market research, user testing and agile delivery. Our work doesn’t end in a deck — we shift seamlessly to execution.
Constant focus on customer experience
Create product experiences that build loyalty, increase lifetime value and lower cost to serve. We surface insights across the enterprise — analytics, call center data and more — to inform roadmaps.

Key service offerings

Transform your digital product strategy and development with a comprehensive, data-driven approach. From pricing optimization to journey mapping, we deliver insights that drive better customer experiences and higher ROI, ensuring your digital initiatives are strategically aligned and user-validated.

Digital Experience Transformation
Transform user experiences (UX) through strategic journey mapping. After identifying every touchpoint in your customers’ or employees’ journeys, we’ll help you pinpoint the most critical moments and unite them with a successful product strategy that builds loyalty and maximizes lifetime value.
Digital Product Innovation
Find overlooked market opportunities and fill them by expanding your digital product portfolio. Our product development team takes you through initial concept, business model validation and market launch with an end-to-end process that streamlines the innovation process and shortens time to value.
Product-Market Fit Validation
De-risk innovation by assessing early-stage concepts through a comprehensive lens. We bring together product management data on customer needs, business value and technical feasibility. That surfaces the insights you need to go from concept to product launch with speed and clarity.
Data & AI Strategy
Keep product strategy, AI strategy and business strategy in sync. Start by aligning AI with ROI to identify and prioritize use cases for your roadmap. Next, go from idea to implementation with robust governance frameworks that manage risk and drive measurable KPIs tied to business goals.
Customer Service Transformation
Revolutionize your support operations by converting call center metrics into strategic solutions. Through in-depth analysis of customer interaction data, we develop targeted product roadmaps that streamline service delivery, enhance user experience and significantly reduce operational costs.
Technical Due Diligence for Informed M&A
Know when the time’s right for strategic acquisition. With due diligence reports from our technical team, you’ll get comprehensive analyses of target companies and their digital products. Uncover hidden value in their tech assets and identify potential risks to maximize your M&A moves.

Product strategy, delivered

Bring your product strategy to life with a clear, practical plan that drives measurable ROI. We help you define a roadmap for taking digital products to market that customers love, and break down the silos that hold great products back — whether it be organizational structure, operations or data.

Explore our success stories

4x bookings growth: Transforming high-speed rail's digital experience
See how Brightline created a digital experience for riders as smooth as its high-speed rail service, driving results like 70% faster in-app booking times.
- 12weeks to implement Adobe Real-Time CDP
Read the case study
500M QR codes, 103M viewers: from concept to brand bowl MVP in weeks
Learn how PepsiCo boosted engagement with NFL fans during its live halftime show by partnering with TELUS Digital to build a companion digital experience.
- 500MPepsi bottles and cans printed with QR codes to promote the Pepsi Super Bowl LVI Halftime Show app
Read the case study
How Vocable helps the speech-impaired communicate
When a product designer’s girlfriend became paralyzed by an autoimmune disorder, it inspired him to build Vocable, an app to help the speech-impaired communicate.
- $15,000approximate cost of hi-tech speech generating devices
Read the case study