Technology Partners

Our Team

Our Awards

Social Impact

Newsroom

Locations

Careers

About Us

Contact

Do Not Sell my Personal Information

Cookie Preferences

Culture Value Chain

Humanity-in-the-Loop

iLabs Center for Innovation

Industries

Insights

Investor Relations

TELUS Digital is a subsidiary of: 

Privacy Shield Framework

Privacy Policy

Solutions

Subscribe to Newsletter

Website User Terms

WillowTree, a TELUS Digital Company

Icon facebook

Icon youtube

Icon linkedin

Technology

Financial Services & Fintech

Automotive

Healthcare

Communications & Media

Games

Retail & Ecommerce

Travel & Hospitality

infobrief

Guide

Resource Type Article

Article

case-studies thumb

Case Study

Preventing fraud for a global tech company in the travel and hospitality space image with fern in background

TI resource case 900x510

Video

whitepapers thumb

Research & Reports

brochures thumb

Brochure

Podcast Type Image

Podcast

On this episode, we ask big questions about how customer loyalty is formed — and how AI can be leveraged to build stronger connections with customers.

Episode cover image for Questions for now, a TELUS Digital podcast, featuring an illustrated character holding a tablet and giving a five-star rating as they receive support from an AI-powered bot.

Questions for now loyalty in the age of AI image

What does customer loyalty look like in the age of AI?

A PDF of the case study overlaying a green fern.

Maximizing profitability in telecom case study asset image

Streamline your operations with TELUS Digital

What to speak with a business process consulting expert?

Discover how TELUS Digital’s business process consulting experts helped a leading telecommunications company drive improvements in its customer service delivery and efficiency.

A professional woman looking down at a smart phone screen.

Maximizing profitability in telecom case study preview image

Streamline your operations

Check out our solutions

Maximizing profitability in telecom: leveraging customer insight for digital transformation excellence

Next-generation KPIs: Redefining customer experience measurement - Hero

This guide covers next-gen KPIs for:

Traditional metrics don’t tell the whole story

The state of your workforce matters more than ever

Digital transformation has become a priority

Three reasons to read this guide

Start measuring what matters

Talk to us

With customer expectations shifting and digital transformation accelerating, relying solely on traditional KPIs is no longer enough.

Whether you’re optimizing customer journeys, empowering agents or transforming your digital operations, tracking the right KPIs make all the difference. Discover how modern CX leaders are adopting a more holistic approach to CX measurement.

Customer experience (CX) is evolving — and your measurement strategy should too. Discover how next-generation KPIs can offer deeper insight into CX performance, from customer effort and journey satisfaction to agent engagement and digital maturity.

Next-generation KPIs: Redefining customer experience measurement

A PDF of "The CCaaS breakthrough: Redefining customer interactions with AI" overlaying a green plant.

Frost & Sullivan - The CCaaS Breakthrough Executive Brief Preview Image

Explore the transformative potential of Contact Center-as-a-Service (CCaaS) solutions and learn how to navigate the evolving landscape of AI-driven customer interactions with this executive brief from Frost & Sullivan.

A closeup shot of a person typing on a keyboard. A digital representation of the computer screen appears above the keyboard that shows the user speaking with a chatbot.

Frost & Sullivan - CCaaS Breakthrough Executive Brief Hero Image

The CCaaS breakthrough: Redefining customer interactions with AI

Preview image of the 2025 CX Leaders Trends & Insights report by Execs In The Know, sponsored by TELUS Digital, on a laptop with accompanying leaves

2025 CX Leaders Trends And Insights Resource Image

Access the latest survey results and stay on top of CX developments in 2025 with this new report by Execs In The Know, sponsored by TELUS Digital.

Image from within the 2025 CX Leaders Trends & Insights report from Execs In The Know, depicting three people in business attire having a conversation in an office setting

execs in the know 2025

Execs In The Know: 2025 CX Leaders Trends & Insights

Discover how TELUS Digital transformed customer support for a leading cryptocurrency platform, scaling the program within weeks while achieving high customer satisfaction scores.

Individual reviewing a financial platform on their mobile phone, laptop and monitor. 

crypto-case-study-HERO

Reduction in Average Handle Time within 3 months

Reduction in Customer First Response Time

Elevating the customer experience for a leading cryptocurrency platform

Learn how TELUS Digital classified over 200,000 search queries for a leading online travel company which provides a one-stop platform for a range of ticketing services including flights, accommodation and attractions.

Improving search relevance for a fast-growing unicorn

Discover how TELUS Digital helped a world-leading communications and technology company streamline workflows and enhance its quality standards by leveraging a cloud-native development strategy and advanced automation solutions, including AI-powered test-driven development (TDD).

An illustration representing the concept of cloud computing.

Optimizing app development with cloud-native solutions and automation

coverage using in-sprint automation testing

Achieve faster delivery, higher quality and cost efficiency in your software development

Optimizing application development with cloud-native solutions and automation

Preview image for content moderation case study

content-moderation-case-study

Want to speak with an expert?

Explore how TELUS Digital supports a global leader in short-form video content with moderation and ad review services to protect and enhance their brand reputation and facilitate rapid growth.

Discover how TELUS Digital supports a global leader in short-form video content with moderation and ad review services.

average content moderation accuracy score

Prioritize trust and safety

Strengthening a global social media giant’s brand reputation

Ascensus-case-study-1

Ascensus-case-study-2-placeholder

Discover how TELUS Digital transformed Ascensus' retirement platform through intuitive experience design, turning a complex enrollment process into a streamlined digital journey and reducing support calls.

Discover how Ascensus leveraged TELUS Digital's web and user experience expertise to build their first large-scale web platform for managing retirement savings.

Ascensus retirement planning screenshot on laptop computer

Ascensus-Case-Study

Surge in employers completing same-day enrollment

Ready to revamp your financial services UX?

Creating seamless onboarding to expand retirement plan access

Examine how TELUS Digital evaluated high-quality data and merchant ratings to enhance the customer experience.

Feature image of person shopping online with phone and laptop 

Facilitating transactional review and online shopping services for a global tech giant

Watch this recorded webinar from Everest Group and TELUS Digital (formerly TELUS International) for new insights to help you skillfully transform your digital customer experience.

First frame of the webinar recording "How to supercharge your CX with AI-fueled digital transformation", showing tiles for the speakers - Rajiv Dhand and Sharang Sharma - and the title slide.

Webinar: How to supercharge your CX with AI-fueled digital transformation

How to supercharge your CX with AI-fueled digital transformation

Discover how TELUS Digital used our proven field operations testing (FOT) experience to create a high-quality dataset for training advanced driver assistance systems (ADAS) and autonomous vehicles (AV).

An autonomous vehicle shown driving on a busy highway. 

ADAS data collection - hero

Curating high-quality data for the training and validation of ADAS and AV models

The Future of Content Moderation 2025 - Preview Image

An illustration of a woman working on a computer and an AI-powered assistant helping her.

The future of content moderation 2025 - AI a key ingredient

The Future of Content Moderation 2025 - Hire for Resiliency 

The Future of Content Moderation 2025 - Holistic Approach to Wellbeing

The Future of Content Moderation 2025 - Leverage technology

Access leading content moderation strategies and trends

Develop an agile content moderation strategy

Want to speak with a content moderation expert?

This guide explores:

New digital experiences will pose new challenges

Exposure to toxic content impacts customer experience

Global regulations are continuously evolving

Three reasons why content moderation is essential 

Hire for resiliency

Take a holistic approach to well-being

Leverage technology

Discover best practices for protecting the protectors

regional director of talent acquisition

As the digital landscape continues to change, it is more important than ever for brands to stay up-to-date on content moderation best practices.

To help take your content moderation strategy to the next level, read on to gain an in-depth look at how digital content is evolving, what technology is available to help, how new and existing regulations could impact operations and more.

Organizations have a responsibility to create and maintain digital experiences that are truthful, welcoming and safe. Learn how brands can keep pace with the growing levels of user-generated content (UGC) to build trust with their customers and protect their reputation.

Learn how brands can keep pace with the growing levels of user-generated content (UGC) to build trust with their customers and protect their reputation.

The future of content moderation: Strategies and tools for 2025 and beyond

A woman standing in front of many screens displaying user generated content.

The Future of Content Moderation 2025 - Hero

Join industry experts from TELUS Digital and Everest Group as they explore how leading technologies, such as generative AI, automation, analytics and more, are delivering value for organizations without compromising service quality.

Efficient CX delivery: A tech-driven approach SEO Image

Efficient CX delivery: A tech-driven approach

Explore how TELUS Digital reviews over one million ads per month for one of the world’s biggest social networking platforms.

ad-evaluation-case-study

Boosting ad relevance in key global markets 

The words "product-market fit" have adorned tech industry pitch decks for some time. It's a simple concept, really, and something all successful businesses need to prove. To achieve product-market fit, the product(s) you offer as a business must align with the needs of the market. Without such a fit, you might have an idea, but perhaps not a business.

In fact, even if you have product-market fit, and therefore a business, you still might not have a long runway without profitability. This is particularly the case when challenging economic environments make venture capital funding more difficult to come by. That is precisely why scale-ups need to think beyond product-market fit, and strive to achieve profit-market fit.

Harvard Business School senior lecturer Jeffrey Rayport recently described profit-market fit on the HBR IdeaCast podcast. According to Rayport, profit-market fit is achieved when a venture not only shows that it can quickly ramp up revenue and its customer base, but also finds its sweet spot where every new customer brings in additional revenue and incurs only marginal cost. It's at this point, explains Rayport, that a venture "moves towards sustainability."

This major milestone isn't likely to be reached by accident, though. Rather, you need to be deliberate, and deploy strategies to overcome common challenges in the scaling journey.

Many companies, especially those in tech, can be successful in achieving product-market fit, says Rayport during the podcast interview, "But the wheels come off the bus in some way during the scaling phase."

Imagine you head up a start-up that seems destined for unicorn status. You have an app and it's topping the charts. You have customers and your number of active users is going through the roof. To date, your impressive numbers have earned you no shortage of admirers, and by extension, funding. But to get to where you are, you've needed to spend: Your servers, your offices, the growth of your team and a myriad of other costs outstrip the money that your product brings in. As a result, you can't sustain — let alone grow — your business without additional outside funding. Now, facing rising interest rates and economic pressures, that funding looks like it is going to dry up. Put simply, you haven't found profit-market fit — the relationship between the money and the product that enables businesses to steer themselves toward sustainability.

A strong profit-market fit helps you remove internal constraints on your company's growth, and makes you far less dependent on outside funding.

Challenges in establishing profit-market fit

There are, of course, challenges associated with scaling and reaching the point of profit-market fit.

Once there's a good product-market fit, a scaling company must keep up its generated demand and make strides toward product profitability. This brings us back to matters of efficiency — a word that's popping up all across the tech industry and one that's top of mind for start-ups, scale-ups and mainstays alike.  In fact, Meta CEO Mark Zuckerberg even went as far to say, "Our management theme for 2023 is the 'Year of Efficiency,' and we're focused on becoming a stronger and more nimble organization." For tech brands of all sizes, the pursuit of efficiency means keeping costs under control and doubling-down on activities that are generating revenue — but that's not where the work ends.

Other challenges include providing a consistent digital customer experience (CX) as your company grows, and maintaining a coherent organizational culture where people are on the same mission and where their efforts align.

Brian Hannon, global head of customer experience innovation - technology at TELUS Digital, points to the value of experience when facing challenges in the scaling journey. "Achieving profit-market fit is difficult. It's even harder when you're learning every lesson the hard way," explains Hannon. "You can build up a lot of momentum as a hit tech company, but it's easy to run into real challenges if you don't have a firm grasp on how to scale in a sustainable way."

Outsourcing digital CX to reach profit-market fit

One way to scale with efficiency in mind is to outsource aspects of your digital customer experience.

Keeping your CX in-house means dealing with sudden peaks and dips in demand that quickly become costly on the hiring front, to say nothing of the complexities that come serving new markets and establishing operations in new geographies. What's more, outsourcing can save scale-ups from having to bear the full cost and risk associated with big and potentially transformational technological investments.

You can't overlook the value in an outsourcing partner's experience either, explains Hannon. "They'll have worked with countless companies before, and will be able to provide direction from lessons learned. An outside perspective on where you can introduce greater efficiency can be a real asset as you grow."

Today, conversations about efficiency have a way of leading to automation like robotic process automation (RPA). This form of automation provides around-the-clock capabilities, produces replicable results at scale and handles repetitive tasks so your team members don't have to. These capabilities enable automated service channels — such as chatbots and intelligent FAQs — that play an important role in a modern digital customer experience operation. With the expertise of a proficient outsourcing partner, introducing automation becomes less resource-intensive.

"It can feel safe to stick with what you know. But to make the progression from product-market fit to profit-market fit, brands need to keep an open mind to new technologies, and new ways of bringing efficiency."

Outsourcing with TELUS Digital for next-generation, digitally led customer experiences means benefiting from 18 years of history and global reach that has served more than 650 global clients in 30 countries of operation. Reach out today to learn more about how we can help your scaling company achieve profit-market fit.

You've heard of product-market fit, but what about profit-market fit? Learn the difference and how scaling tech brands can achieve it.

Illustration of two people shaking hands and two overlapping squares

profit market fit

Why achieving profit-market fit is essential for scaling brands

Are you familiar with multimodal voice? Learn more about the technology set to have an important role in the future of digital CX. 

Illustration of two people standing in front of a smartphone with a speaker icon meant to symbolize voice assistance.

multimodal voice

Now we're talking: Multimodal voice and the future of digital CX

As the telecom industry faces mounting costs and shifting customer expectations, AI can turn challenges into opportunities. Learn more about the use cases.

Photo of two people in a restaurant interacting with their phones and smiling, meant to symbolize generative AI applications in the telecom industry

generative ai telecom

How telecom brands can seize industry opportunities with AI

A preview image of the case study document overlaying green grass.

Streamlining operations and kickstarting the digital transformation journey - preview image

Want to speak with a Process Consulting expert?

Uncover how TELUS Digital’s business process consultants helped a leading financial services brand optimize its operations, enhance its customer experience (CX) and advance its digital transformation journey.

Happy financial services customer speaking to an agent over the phone. 

Solutions

Data & AI Solutions

Consulting

Customer Experience

Digital Services

Trust, Safety & Security

Industries

How telecom brands can seize industry opportunities with AI

Elevating the customer experience for a leading cryptocurrency platform

About Us

Insights

Categories

Industries

Resource Types

Data Validation & Relevance

Facilitating transactional review and online shopping services for a global tech giant

Improving search relevance for a fast-growing unicorn

Boosting ad relevance in key global markets

Be the first to know