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Safety in numbers: Trust and safety trends, 2025

Explore trust and safety trends for 2025 from a survey of 819 enterprise leaders. Gain insights on fraud detection, KYC, content moderation and ID verification.

Mockup of the "Safety in numbers" report on a tablet, with a plant in the background

Customer trust is hard to earn and easy to lose — and the stakes have never been higher. To protect your brand and customers, you need to know how industry leaders are evolving their trust and safety operations.

Featuring data from 819 enterprise decision-makers, this comprehensive report offers analysis on fraud detection, KYC, content moderation and ID verification trends. By accessing the report, you’ll have a better understanding of how your peers are investing in, and prioritizing, these crucial areas.

Access your copy now to fortify your trust and safety strategy for 2025 and beyond.

This report includes:

  • checkmarkResults from a survey of 819 enterprise customer experience decision-markets in the following regions: Western Europe, North America and Asia-Pacific.
  • checkmarkChallenges facing leaders in maintaining safe and secure digital environments.
  • checkmarkData and analysis of four core areas: fraud detection, Know Your Customer (KYC), content moderation and ID verification.
  • checkmarkLimiting factors leaders are managing as they deliver effective trust and safety solutions.

Three reasons to read this report

  1. 1

    Gain access to leadership insights

    According to the survey, 27% of leaders said cost is the greatest challenge they encounter in delivering their trust and safety programs.

  2. 2

    Dial in on the domain that matters most to you

    Whether you’re looking to adapt to emerging fraud tactics or moderate user-generated content, the report breaks into four separate key focus areas.

  3. 3

    Compare your approach to your peers'

    A hybrid approach, leveraging technology-based solutions and human expertise, was most common in all but one domain. Find out more within.

"Leaders are facing pressure to tighten budgets while keeping pace with evolving compliance standards. These challenges are making it harder to access the technical talent needed to deliver and maintain effective solutions. CX providers are well positioned to ease those pressures by offering the expertise, people and technology to scale trust, safety and security operations as needed."

Peter Ryan, President and Principal Analyst, Ryan Strategic Advisory

Adapt to trust and safety trends in 2025

See how other leaders are responding to evolving threats to customer trust.

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