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NEAT evaluation for TELUS Digital: Conversational Commerce in Retention Capability
Access the findings of the NelsonHall NEAT vendor evaluation for Conversational Commerce in the Retention Capability market segment.
TELUS Digital has been named a ‘Leader’ for Conversational Commerce in the NelsonHall Vendor Evaluation and Assessment Tool (NEAT) for the Retention Capability market segment.
This is NEAT’s highest designation, reflecting TELUS Digital’s integrated sales services practice that enhances the buyer and seller experience to drive growth through personalized tech and data-driven sales, services and process expertise.
The NelsonHall NEAT evaluation highlights TELUS Digital’s:
Strong sales talent development and upskilling framework with IP to support sales through service strategy.- Substantial buyer and seller journey redesign expertise.
- Strong B2B sales practice with sizable live examples and implementation of operational transformation.
- Dedicated sales visualization resources aligned by vertical.
“More than ever, CX services clients are prioritizing the creation of revenue engines from their support operations. TELUS Digital is in a strong position to benefit from this market shift with its advanced talent development and upskilling framework, with IP to support sales through service enablement, including in B2B environments. In addition, it is leveraging its sizable consulting subsidiary to help reimagine retention and loyalty campaigns and is investing in proprietary agent-assist GenAI platforms such as Fuel iX.”
Ivan Kotzev, Lead CX Services Analyst, NelsonHall
