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Forrester: Accelerate B2B growth with a customer-obsessed strategy
Forrester research found that high-growth B2B companies put customer needs at the center of their leadership, strategy and operations. This report introduces a model for co-creating a customer-obsessed growth strategy and implementation best practices.
According to Forrester, on average, customer-obsessed companies have 28% higher revenue growth, 33% higher profitability growth, 43% better customer retention and 44% more engaged employees than companies that are not customer-obsessed.
But what is customer obsession, really? And if you’re not customer-obsessed today, how can you work toward being customer-obsessed in the future?
Access this recent report from Forrester to learn practical approaches for the development of a customer-obsessed growth strategy, as well as an overview of who needs to be a part of the process.
This report reveals
The Forrester Customer-Obsessed Growth Strategy Model and how it can be used to co-create an aligned strategy across marketing, sales and product functions.- What B2B companies can gain by defining such a strategy, enabling them to codify executive assumptions and make tough calls about priorities.
- Recent research to help B2B leaders in making a case for centering customer needs when developing growth strategies.
“B2B leaders know they must win, retain, and grow engagement with customers. But they lean on goals that are inside-out rather than outside-in, organizational silos that splinter CX, and customer insights that are fragmented and buried.”
Forrester, Accelerate B2B growth with a customer-obsessed strategyThree reasons to read this report
- 1
Find out why business strategy execution frequently fails
Sidestep common challenges with tips for aligning internally and calibrating externally.
- 2
Tips for making strategy development a team effort
Figure out who needs to be part of the discussions and what they should be bringing to the table.
- 3
Clear numbers showing the value of customer-obsession
This report backs its claims with recent survey results that will help B2B leaders rally their peers around customer needs.
Become customer-obsessed
Center customer needs in your growth strategy with this recent report from Forrester.
