Celebrating 20 years of innovation: TELUS Digital’s brand evolution
For two decades, TELUS Digital has transformed how the world's most admired brands connect with their customers. The seamless integration of data, technology and human ingenuity is the formula that's powered our evolution from a single BPO site in the Philippines to a global digital solutions leader today.
Our transition from TELUS International to TELUS Digital in 2024 reflected our digital-first commitment across every touchpoint in the customer journey. We've now strengthened this vision by welcoming WillowTree and Gerent into our family, expanding our capabilities in digital product innovation and proven Salesforce expertise.
Now comes our next evolution. After decades of building upon our parent company’s iconic foundation, we're answering a crucial question: How do we honor our TELUS heritage while establishing our distinct TELUS Digital identity?
Introducing our new logo
Evolving from TELUS’s iconic “flying T” logo, our new design supports our role as technology vanguards. The semi-abstracted leaf shape grounds us in nature, and the converging paths represent our forward momentum alongside the partnerships that define us — with our clients and the companies united under the TELUS Digital brand.
Where nature meets digital precision
In addition to our new logo, we've reimagined TELUS's powerful use of nature for the digital age. Our design system blends warm, natural imagery with precise, glass-like digital structures — illustrating the harmony between creativity and technology. The outcome: A brand that feels relatable and approachable, both cutting-edge and deeply human, where AI amplifies rather than replaces the human touch.
Authentically TELUS, distinctly TELUS Digital
This year marks the 25th anniversary of TELUS, one of Canada's most iconic brands. Our evolution as TELUS Digital leverages our parent company’s incredible brand equity while establishing our distinct leadership position in the global digital solutions market.
With 64 delivery centers across more than 30 countries and over 78,000 digital customer experience and design experts, we've reached the scale where our brand must resonate from CMO to CTO. Notably, with the addition of WillowTree and Gerent, we have enhanced our ability to deliver enterprise-grade digital solutions spanning product strategy and development, generative AI implementation, customer experience transformation and advanced MarTech and Salesforce consulting expertise.
We are a human-led, design-forward technology company, and our brand needs to reflect our capabilities and advancements. With this new visual identity, we’re striking the right balance between heritage and innovation to maintain that instant TELUS recognition while clearly communicating our distinct digital capabilities.
Ready to transform your digital future?
Our unified identity reflects our singular focus: partnering with you to transform customer experiences. We create innovative solutions that elevate every customer touchpoint, tackle your toughest challenges and deliver measurable results for your brand. Let us be your partner in transformation. We'd love to hear from you!
